Southern network news (all media reporter Zhao Yue Wu Xinning) "We rushed into Africa together, polishing the brand made in Guangdong!" Recently, Lu Moudu, vice president of Foshan Enterprise Boda Group, received news from Africa that made him feel excited - the Foshan Pan-household brand products African Exhibition and Experience Museum built by Foshan Municipal Commerce Bureau and participated in Boda Group has helped Foshan enterprises to deal with more than 30 million yuan of export business in nearly 3 months, opening a new road for Guangdong manufacturing to expand the market in Africa.
In early December last year, Foshan opened the pan-household brand product exhibition Hall in Tanzania and South Africa in Africa. This is the first time Foshan Pan Home Exhibition Hall landed in Africa, about 70 Foshan pan home brands collective into the African market.
Enterprises in overseas markets often have to face the dilemma of fighting alone, unfamiliar with the environment, and high market development costs. Foshan pan-home brand products overseas exhibition hall is a new platform to help enterprises expand overseas markets, through offline experience, long-term display combined with online real-time communication mode, for Foshan enterprises to go to sea, into the "Belt and Road" along the market to provide services.
The exhibition hall is co-built by the government and enterprises, with the financial support of the government and the participation of industry leading enterprises in the construction and operation. Take the two exhibition halls in Africa as an example, which are expanded on the basis of the Boda Group brand exhibition hall that has been rooted in the local area for many years. After the collective settlement of Foshan pan-household brands, the exhibition hall is also operated by the company. In order to give full play to the window effect of the exhibition hall, the two exhibition halls in Africa are equipped with first-class supporting facilities. One of the exhibition halls is located in Dar es Salaam, the economic center of Tanzania, with an area of about 1,700 square meters and a logistics distribution center of nearly 6,000 square meters. The other exhibition hall is located in Johannesburg, South Africa, with an area of 1,900 square meters.
In order to enhance the international market share of the pan home industry, since 2016, Foshan has set up seven pan home exhibition halls in Hungary, Australia, South Africa, Tanzania and other countries. From the perspective of trade volume, many countries that have built exhibition halls and Foshan's foreign trade exchanges are heating up. Foshan's exports last year rose 11% to Australia, 7.8% to South Africa and 34% to Tanzania.
At the beginning of this year, Foshan City announced that it will strive to cultivate two more than one trillion advanced manufacturing industry clusters by 2020, one of which is the pan-household industry. At the same time, the city will continue to promote the construction of Foshan pan-household brand products overseas exhibition and experience museum, and strive to build the world "pan-household goods procurement capital".
