On December 2, 2019, Pan Jiahua, Director of Institute of Urban Development and Environment, Chinese Academy of Social Sciences; Zhang Chewei, Director and researcher of Institute of Population and Labor Economics, Chinese Academy of Social Sciences; Zhang Yi, Director and researcher of the Institute of Social Development Strategy, Chinese Academy of Social Sciences; Tang Xujun, Director of the Institute of Journalism and Communication, Chinese Academy of Social Sciences; Xia Jiechang, vice president of the Institute of Financial Strategy of the Chinese Academy of Social Sciences, and 18 other experts and scholars went to the national marketing platform of BORDAR South Africa to conduct research.
BORDAR Company is a private Chinese company focusing on the African region, headquartered in Foshan, Guangdong, China. At present, it has set up overseas sales companies, ceramic tile factories, washing powder factories and diapers factories in many African countries such as Tanzania, South Africa, Mozambique, Kenya, Nigeria and Ghana. It has become the only national international marketing service public platform in Africa set up by the Ministry of Commerce of China.
Chinese Academy of Social Sciences experts and scholars visited the platform exhibition hall of BORDAR South Africa Company, and highly recognized BORDAR's 20 years of African development and achievements, believing that BORDAR has worked hard in the mass consumer goods industry for 20 years, established a series of well-known brands such as FMCG, home appliances, ceramics, daily use, etc., improved the living standards of African people, and promoted Chinese made in China and Chinese brands to Africa. China's influence along the Belt and Road.
After the visit, the experts and scholars had a full communication with BORDAR executives for one hour, and learned about the business environment, local customs, labor management, product knowledge, sales channels, industrial development and other aspects of Chinese enterprises in Africa. The experts also put forward specific guidance on the difficulties and challenges encountered by BORDAR in the development process.
