On November 6, 2019, Chen Jian, former Vice Minister of the Ministry of Commerce, Zhao Zhongyi, Minister Counselor of the Chinese Embassy in South Africa, and Xia Xiaoling, deputy director general of the Cooperation Department of the Ministry of Commerce visited the BORDAR national international marketing Service public platform in South Africa.
The national international marketing service public platform is an important measure of the Ministry of Commerce to accelerate the construction of the international marketing service system, cultivate new advantages in foreign trade competition, and promote the high-quality development of trade. The selection of the national international marketing service public platform will help to better play the exemplary role of the international public platform and promote the high-quality development of trade.
BORDAR International marketing platform is specialized in African mass consumer goods company, BORDAR in Africa 20 years, established a series of FMCG, home appliances and other well-known brands. These products have entered the thousands of households of the African people, and the African people can not live without these Chinese brands and Chinese products. With BORDAR as the representative of China's mass consumer goods company, the Belt and Road conveys made in China and China's influence, greatly changing the way of life of the African people, and exporting China's soft power.
In 2018, in order to implement the trillion pan-home furnishing strategy of the Foshan Municipal Government, Foshan Municipal Bureau of Commerce renovated and upgraded the international marketing platform of BORDAR, creating a public platform of international marketing services covering an area of about 10,000 square meters, a construction area of 3,700 square meters, and a high-quality reputation, attracting a new pearl. Jinitao, Galanz, Chigo air conditioning, Jiajie hardware and other 55 enterprises participated in the exhibition, which was rated as a national international marketing platform by the Ministry of Commerce in September this year, and is currently the only national platform in Africa.
In the case of the tense trade environment in the West, BORDAR International marketing platform has increased the attention of Chinese enterprises to Africa and opened the enthusiasm of Chinese enterprises to develop the African region. In the past year, a large number of Chinese enterprises who have entered the museum and those who have not entered the museum have visited Africa and conducted exchanges and cooperation with the platform, which has greatly promoted the business exchanges between China and Africa.
In the future, BORDAR will vigorously carry out brand promotion and marketing channel network construction on the basis of national international marketing platform. After gaining market share in sales, BORDAR African Industrial Park will support the construction of African local manufacturing, transfer China's excess production capacity to Africa, and rapidly expand the scale of African agricultural products imported to China, so as to realize the docking of Chinese and African industries.
